Hubungan Citra Dan Kualitas Pelayanan Dengan Loyalitas Pasien Layanan Kesehatan: Kajian Literatur

Rohmati, Fanhy Awalillah and , Noor Alis Setiyadi, SKM., MKM., Dr.Ph (2020) Hubungan Citra Dan Kualitas Pelayanan Dengan Loyalitas Pasien Layanan Kesehatan: Kajian Literatur. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

Customer loyalty is a form of loyalty from a customer in using or utilizing a product or service continuously. This literature review was conducted with the aim of assessing patient loyalty in terms of image factors dan service quality. The method used is to search for journals through google scholar with the research keywords loyalty, image dan service quality. Then the journals were selected using exclusion dan inclusion criteria so that 9 journals were selected. The results show that five journals state that the image variable has can affect patient loyalty dan six journals stated that the variable quality of service can affect patient loyalty in utilizing a health service. So it can be concluded that image dan service quality are related to patient loyalty.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Image, Quality, Loyalty, Patient, Hospital, Service
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	Fakultas Ilmu Kesehatan > Kesehatan Masyarakat
Depositing User:	FANHY AWALILLAH ROHMATI
Date Deposited:	06 Nov 2020 03:33
Last Modified:	06 Nov 2020 03:34
URI:	http://eprints.ums.ac.id/id/eprint/86886

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