Fauzana, Nurul Anisa and , Dr. Dian Purworini, S.sos,MM (2020) Motif Dan Kepuasan Penggunaan Media Sosial Facebook Sebagai Kebutuhan Sumber Informasi Masyarakat (Studi Kesenjangan Antara Motif dan Kepuasan Terhadap Akun Facebook @infocegatansolo pada Masyarakat Solo-Raya. Skripsi thesis, Universitas Muhammadiyah Surakarta.
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Abstract
Uses and Gratification emphasizes the process of receiving content in mass communication and its use by each individual. Every audience actively uses media content to obtain the fulfillment of their needs. Media is considered as a way to fulfill the information needs. The purpose of the study was to measure the extent of the motives and level of satisfaction from using the Facebook account of @InfoCegatanSolo by calculating the discrepancy between GS and GO. This type of research uses a quantitative descriptive approach, with the population of the Solo-Raya community who are followers of Facebook account @infocegatansolo. Using the Purposive Sampling method with a total sample of 99 respondents calculated based on the Slovin formula. Data collection techniques using a closed questionnaire type of instrument. Validity test uses Pearson Product Moment, with Cronbach's Alpha as a reliability test. The results showed that the mean GS is greater than the mean GO, so it can be said that the Facebook account @infocegatansolo cannot satisfy the needs of followers. Although it cannot satisfy the needs of followers, @infocegatansolo still gets moderate to high satisfaction with a low level of inequality on each statement indicator.
| Item Type: | Karya ilmiah (Skripsi) |
|---|---|
| Uncontrolled Keywords: | Uses and Gratification, Facebook, Kesenjangan, Kepuasan |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HE Transportation and Communications |
| Divisions: | Fakultas Ilmu Komunikasi dan Informatika > Ilmu Komunikasi |
| Depositing User: | NURUL ANISA FAUZANA |
| Date Deposited: | 02 Nov 2020 03:02 |
| Last Modified: | 02 Nov 2020 03:02 |
| URI: | http://eprints.ums.ac.id/id/eprint/86757 |
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