Maharani, Tantri Febrina and , Dr. Fajar Junaedi, S. Sos., M. Si. (2020) Penerimaan Pesan Dalam Film Yang Mengandung Unsur Rasisme (Analisis Audiens Film Green Book 2018). Skripsi thesis, Universitas Muhammadiyah Surakarta.
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Abstract
Film is one of the mass communication media which is effective in disseminating information which aims to convey messages to audiences which are shown in a story and then packaged with audio visuals. One drama film entitled Green Book tells the story of the life of a world-class African-American jazz pianist who gets racist treatment by Americans. This film is a true story that occurred in the 1960s where America was still thick with racism, even though Don Shirley was famous in that era, who often received bad treatment from Americans. With these problems, the study was conducted to determine how the audience's acceptance of racism in the Green Book film. The theory used in this research is Stuart Hall's theory of audience reception. This study used a qualitative descriptive approach and data collection techniques used in-depth interviews. The results showed that the acceptance of the audience's message in interpreting the Green Book film was different, audience acceptance resulted in three positions: dominant-hegemonic position, negotiated position, and oppositional position. In this case the audience is based on knowledge which consists of elements of beliefs, cultural values, education, and experiences of each. The researcher argues that (1) media text producers examine audience research in determining the media context, and (2) acceptance studies and research using acceptance analysis methods to be further improved. In general, according to the informants, racism is an act of inhumanity and is very cruel.
| Item Type: | Karya ilmiah (Skripsi) |
|---|---|
| Uncontrolled Keywords: | Film, Rasisme, Analisis Resepsi |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Fakultas Ilmu Komunikasi dan Informatika > Ilmu Komunikasi |
| Depositing User: | TANTRI FEBRINA MAHARANI |
| Date Deposited: | 23 Oct 2020 03:02 |
| Last Modified: | 23 Oct 2020 03:04 |
| URI: | http://eprints.ums.ac.id/id/eprint/86627 |
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