Pengaruh Kualitas Produk, Kualitas Pelayanan, Harga dan Lokasi terhadap Kepuasan Pelanggan pada Mom Milk Cabang Manahan Solo

Prahayudhi, Aditya and , Sri Murwanti, S.E., M.M. (2020) Pengaruh Kualitas Produk, Kualitas Pelayanan, Harga dan Lokasi terhadap Kepuasan Pelanggan pada Mom Milk Cabang Manahan Solo. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to analyze the effect of product quality. Quality of service, price and location to customer satisfaction at Mom Milk Manahan Solo branch. The sample in this study was 100 respondents' experiments. By using a questionnaire to collect data. The sampling technique used is non-random sampling. This technique uses criteria that have been selected by researchers in selecting samples. Criteria for respondents in this study were Mom Milk customers in Manahan Solo branch who bought double or more. The results of this study indicate that the Product Quality variable has a significant effect on Customer Satisfaction, accepted. Service Quality Variable has a significant effect on Customer Satisfaction, accepted. Price variable has a significant effect on customer satisfaction, accepted. Location Variable has a significant effect on Customer Satisfaction, accepted.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	product quality, service quality, price, and location of customer satisfaction in Mom Milk Manahan Solo branch.
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	ADITYA PRAHAYUDHI
Date Deposited:	23 Sep 2020 01:30
Last Modified:	23 Sep 2020 01:30
URI:	http://eprints.ums.ac.id/id/eprint/86098

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