Youth Subculture Representation Of Streetwear Fashion In Urban Communities (Semiotic Fashion Analysis Dianarikasari Photograph On Instagram @dianarikasari)

Gladena, Gracea Yonkarowi and , Yudha Wirawanda, M.A (2020) Youth Subculture Representation Of Streetwear Fashion In Urban Communities (Semiotic Fashion Analysis Dianarikasari Photograph On Instagram @dianarikasari). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

Diana Rikasari is one of the fashion lovers who born to breaking the line when dressing up, she tries to dress by piling and colliding with whatever she likes. Researchers tried to explore Diana Rikasari's unique style of dress and the many colors that started fashion enthusiasts to begin to be consistent with such habits with confidence. This has become interesting research because the fashion used by Diana Rikasari in her Instagram account is trying to convey the representation of fashion streetwear. Diana also has a way to show herself through personal branding with unique clothes that make the fashion shown in her photos on Instagram interesting to be examined. This research used semiotic analysis of Roland Barthes semiotic analysis and the Fashion system of Roland Barthes to analyze the meaning of fashion. The object of this research is Diana Rikasari's Instagram photo and the subject of this research is the fashion used by Diana Rikasari. The theory used in this study includes fashion as communication, fashion semiotics, and youth subculture representation of streetwear. The results of this study are there are representations that want to be displayed by a photo of Diana Rikasari on Instagram through the categorization there are rebellion culture, fashion as delinquent of youth, fashion and respectable youth, and romantic feminine shown from Diana Rikasari's fashion.

Item Type: Karya ilmiah (Skripsi)
Uncontrolled Keywords: Fashion, Representation, Semiotics, Youth Subculture.
Subjects: H Social Sciences > HE Transportation and Communications
Divisions: Fakultas Ilmu Komunikasi dan Informatika > Ilmu Komunikasi
Depositing User: GRACEA YONKAROWI GLADENA
Date Deposited: 18 Sep 2020 06:22
Last Modified: 18 Sep 2020 06:22
URI: http://eprints.ums.ac.id/id/eprint/86054

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