Danar Hadi Batik Strategy In Maintaining Relations With Customers In The Era Of Pandemic Covid 19

Putri, Haniefa Kharisma and , Pundra Rengga Andhita, M.,I.Kom (2020) Danar Hadi Batik Strategy In Maintaining Relations With Customers In The Era Of Pandemic Covid 19. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to determine the strategy of Danar Hadi Batik in maintaining relationships with customers in the Covid 19 pandemic era. This study uses a qualitative method with an emphasis on data collection in in-depth interviews and literacy studies. The data analysis method uses the Miles & Huberman interactive analysis modeland data validity analysis in this study uses triangulation. The results showed, the customer relationship strategy carried out by Batik Danar Hadi during the Covid 19 pandemic did not require sharp changes because previously there had been careful program planning for a certain period of time. The following is the marketing communication strategy carried out by the Danar Hadi Batik Communication Marketing Division during the Covid 19 pandemic throughScan, namely customer analysis carried out through observation surveys based on customer knowledge,Map namely planning done by changing the offline strategy to online,Act is to optimize online programs such as websites, social media, applications (start-up), whastapp, complaint handling, and the new normal activity program, Rollout is a deep implementation during program implementation controlled by the marketing communication division and for problems or damage assisted by a third party team,Track is to evaluate through the CRM system (report) for a period of 1 year. Steward is to monitor and maintain product quality assisted by the quality control division.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Batik, Surakarta, Customer, Relationship Management
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HE Transportation and Communications
Divisions:	Fakultas Ilmu Komunikasi dan Informatika > Ilmu Komunikasi
Depositing User:	HANIEFA KHARISMA PUTRI
Date Deposited:	18 Sep 2020 04:11
Last Modified:	18 Sep 2020 04:11
URI:	http://eprints.ums.ac.id/id/eprint/86038

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