Pengaruh Kualitas Pelayanan Dan Harga Terhadap Kepuasan Pelanggan Gojek (Mahasiswa Pengguna Layanan Go-Ride Dan Go-Food)

Sari, Aulia Indah and , Dr. Sabar Narimo, M.M, M.Pd (2020) Pengaruh Kualitas Pelayanan Dan Harga Terhadap Kepuasan Pelanggan Gojek (Mahasiswa Pengguna Layanan Go-Ride Dan Go-Food). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The objectives of this study were: (1) To describe the effect of service quality and price on Gojek customer satisfaction. (2) To describe the effect of service quality on Gojek customer satisfaction (3) To describe the effect of price on Gojek customer satisfaction. This research is a type of quantitative research. The population in this study were 312 students. The samples taken were 114 students. The data collection technique used a questionnaire. The results of the regression analysis obtained Y = 3.357 + 0.344 X1 + 0.496 X2. The conclusion drawn is (1) there is an effect of service quality on customer satisfaction Gojek. Obtained Tcount>Ttable (4.672>1.981) and a significant value of Tcount X1 of 0.000<0.05 with a relative contribution of 37.6% and an effective contribution of 19.2%. (2) there is an effect of price on customer satisfaction. Obtained Tcount>Ttable (6,746> 1,981) and a significant level of tcount X2 spread 0,000 <0.05 with a relative contribution of 62.5% with an effective contribution of 32.0%. (3) there is service quality and price on customer satisfaction Gojek. Based on the simultaneous test (F) it is known that Fcount>Ftable (58.320> 3.04) and a significant value Fcount of 0.000 <0.05 with a coefficient of determination (R2) of 0.512 indicating that the magnitude of the influence of service quality and price on customer satisfaction is 51.2%.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	kualitas pelayanan, harga, kepuasan pelanggan
Subjects:	H Social Sciences > HB Economic Theory L Education > L Education (General)
Divisions:	Fakultas Keguruan dan Ilmu Pendidikan > Pendidikan Akuntansi
Depositing User:	AULIA INDAH SARI
Date Deposited:	18 Sep 2020 06:30
Last Modified:	18 Sep 2020 06:30
URI:	http://eprints.ums.ac.id/id/eprint/85966

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