Analisis Ekuitas Merek Terhadap Customer Relationship Management (Studi Empiris Pada Klinik Pratama Bunga Arsari)

Wahyuni, Tri and , Dr. Muzakar Isa, SE, MSi and , Dr.dr.Iwan Setiawan Adji, Sp.THT-KL (2020) Analisis Ekuitas Merek Terhadap Customer Relationship Management (Studi Empiris Pada Klinik Pratama Bunga Arsari). Thesis thesis, Universitas Muhammadiyah Surakarta.

	PDF (Naskah Publikasi) NASKAH PUBLIKASI.pdf Download (342kB)
	PDF (Halaman Depan) Halaman depan.pdf Download (503kB)
	PDF (Bab I) BAB 1.pdf Download (34kB)
	PDF (Bab II) BAB 2.pdf Restricted to Repository staff only Download (74kB) | Request a copy
	PDF (Bab III) BAB III.pdf Restricted to Repository staff only Download (48kB) | Request a copy
	PDF (Bab IV) BAB IV.pdf Restricted to Repository staff only Download (96kB) | Request a copy
	PDF (Bab V) BAB 5.pdf Download (13kB)
	PDF (Daftar Pustaka) DAFTAR PUSTAKA.pdf Download (34kB)
	PDF (Lampiran) LAMPIRAN.pdf Restricted to Repository staff only Download (582kB) | Request a copy
	PDF (Surat Pernyataan Publikasi) Surat Pernytaan Publikasi.pdf Restricted to Repository staff only Download (56kB) | Request a copy

Abstract

The aims of this research to analyze the brand equity analysis of customer relationship management (empirical study at Pratama Bunga Arsari Clinic). The population in this research were all Bunga Arsari Pratama Clinic customers thatfor a year. The sampling technique used in this study was purposive sampling by taking a total of 78 respondents. Data collection method uses personal questionnaire. The analytical tool used in this research is multiple linear regression. The results obtained from this research have several findings, first, brand awareness has a positive and significant effect on customer relationship management, the second is brand image has a positive and significant effect on customer relationship management, the third is brand trust has a positive and significant effect on customer relationship management, and the fourth is product quality has a positive and significant effect on customer relationship management

Item Type:	Karya ilmiah (Thesis)
Uncontrolled Keywords:	Brand Equity, brand trust and Customer Relationship Management
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HA Statistics H Social Sciences > HN Social history and conditions. Social problems. Social reform
Divisions:	Fakultas Pasca Sarjana > Magister Manajemen
Depositing User:	Unnamed user with username p100180050
Date Deposited:	16 Sep 2020 02:46
Last Modified:	16 Sep 2020 02:46
URI:	http://eprints.ums.ac.id/id/eprint/85963

Actions (login required)

View Item