Strategi Pengembangan Bisnis Pada Industri Rambak Kulit Kerbau Di Kecamatan Mojolaban Kabupaten Sukoharjo

RELANGGA, SANJUNG and , Drs. Joko Suwandi, S.E., M.Pd, (2020) Strategi Pengembangan Bisnis Pada Industri Rambak Kulit Kerbau Di Kecamatan Mojolaban Kabupaten Sukoharjo. Skripsi thesis, Universitas Muhammadiyah Surakarta.

	PDF (Naskah Publikasi) NASKAH PUBLIKASI.pdf Download (517kB)
	PDF (Halaman Depan) HALAMAN DEPAN.pdf Download (577kB)
	PDF (Bab I) BAB I.pdf Download (97kB)
	PDF (Bab II) BAB II.pdf Restricted to Repository staff only Download (338kB) | Request a copy
	PDF (Bab III) BAB III.pdf Restricted to Repository staff only Download (103kB) | Request a copy
	PDF (Bab IV) BAB IV.pdf Restricted to Repository staff only Download (457kB) | Request a copy
	PDF (Bab V) BAB V.pdf Restricted to Repository staff only Download (90kB) | Request a copy
	PDF (Daftar Pustaka) DAFTAR PUSTAKA.pdf Download (225kB)
	PDF (Lampiran) LAMPIRAN.pdf Download (853kB)
	PDF (Surat Pernyataan Publikasi) SURAT PERNYATAAN PUBLIKASI.pdf Download (61kB)

Abstract

This study aims to analyze the production strategy, marketing strategy and financial strategy in the development of buffalo skin crackers business in Mojolaban District, Sukoharjo Regency. This type of research is qualitative with ethnographic design. Performed in the District of Mojolaban. The subjects of the research were the leather goat entrepreneurs, namely Suwardi, Toto, Kartini, and Nani. Data collection techniques used in this study were observation and interviews. Data analysis techniques in this study include data reduction, data presentation, and drawing conclusions. The validity of the data in this study uses source triangulation. The results of this study indicate that the strategies adopted by the skin rambak entrepreneurs include three things, namely: production strategy, marketing strategy, and financial strategy. Production strategies include: using quality raw materials, using own capital and bank loans, using labor from the surrounding community, using traditional production tools that are done manually. Marketing strategies include: creating a variety of products and trademarks, promotions carried out by personal selling and through social media, choosing marketing places that are easily accessible to consumers, pricing strategies using the method of cost plus pricing. The financial strategy includes: stocking raw materials so that the business grows, choosing the right alternative financing.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	strategy, business development, leather crackers industry
Subjects:	L Education > L Education (General) Q Science > QH Natural history > QH301 Biology
Divisions:	Fakultas Keguruan dan Ilmu Pendidikan > Pendidikan Akuntansi
Depositing User:	SANJUNG RELANGGA
Date Deposited:	19 Aug 2020 07:52
Last Modified:	19 Aug 2020 07:52
URI:	http://eprints.ums.ac.id/id/eprint/85202

Actions (login required)

View Item