Faktor-Faktor Yang Mempengaruhi Minat Beli Dan Keputusan Pembelian Produk Bagi Konsumen Terhadap Kosmetik Halal Di Jawa Tengah Dan Yogyakarta

Wulandari, Devinda Intan and , Much Djunaidi, S.T,. M.T (2020) Faktor-Faktor Yang Mempengaruhi Minat Beli Dan Keputusan Pembelian Produk Bagi Konsumen Terhadap Kosmetik Halal Di Jawa Tengah Dan Yogyakarta. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

Indonesia is a country that has the Moslem majority population. Along with the times, the products on the market are very diverse. However, many product do not have known halal guarantes. As a Moslem, it is an obligation to consume halal products. Halal products are not only a matter of food comsumtion, but the use of other product such a cosmetics must also be guaranteed halal. Therefore, this study aims to analyze the effect of halal products. The method is the SEM (Stuctural Equation Modeling) to analyze the effect and relationships between variables, using AMOS (Analysis of Moment Structure) software. The result of this study indicate that the most superior factor influencing the purchase interest variable is brand image with a total effect value of 1,492. Meanwhile, the most significant factor influencing the purchase decision variable is awareness with a total effect value of 2,378.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Kosmetik, Halal, Minat Beli, Keputusan Beli, SEM (Structural Equation Modeling)
Subjects:	H Social Sciences > HA Statistics H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HN Social history and conditions. Social problems. Social reform
Divisions:	Fakultas Teknik > Teknik Industri
Depositing User:	DEVINDA INTAN WULANDARI
Date Deposited:	21 Aug 2020 02:30
Last Modified:	21 Aug 2020 02:30
URI:	http://eprints.ums.ac.id/id/eprint/85184

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