Analisis Pengaruh Review Produk, Promosi Dan Kepercayaan Terhadap Keputusan Pembelian Pada Marketplace

Arfianto, Rifki and , Imron Rosyadi, S.E., M.Si. (2020) Analisis Pengaruh Review Produk, Promosi Dan Kepercayaan Terhadap Keputusan Pembelian Pada Marketplace. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to analyze the effect of product reviews, promotions and beliefs on purchasing decisions on the market. The population and sample of this study were students of Muhammadiyah University of Surakarta who had shopped online at the shopee marketplace and the number of respondents in the study was 100 respondents. The type of data used in this study is primary data. Data collection method using a questionnaire. Data analysis uses multiple linear regression. The results of the analysis in this study indicate that product reviews have a positive and insignificant effect on purchasing decisions, promotion has a significant positive effect on purchasing decisions, and trust has a significant positive effect on purchasing decisions.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Product Reviews, Promotions, Trustworthiness, Purchase Decisions
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	RIFKI ARFIANTO
Date Deposited:	14 Aug 2020 03:21
Last Modified:	14 Aug 2020 03:21
URI:	http://eprints.ums.ac.id/id/eprint/84765

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