Analisis Pengaruh Promosi Sosial Media, Harga Pada Loyalitas Konsumen Dan Kepuasan Konsumen River Tubing Di Kemuning, Karanganyar, Jawa Tengah

Shita Pratiwi, Galuh and -, Dr. Muzakar Isa, SE, MSi (2020) Analisis Pengaruh Promosi Sosial Media, Harga Pada Loyalitas Konsumen Dan Kepuasan Konsumen River Tubing Di Kemuning, Karanganyar, Jawa Tengah. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to analyze the effect of promotion using social media and prices on consumer loyalty through consumer satisfaction in the tourist attractions of River Tubing, Kemuning, Karanganyar. This research is a quantitative research. Data collection methods using questionnaires, documents, observations and interviews. Data analysis used descriptive percentage analysis method, validity and reliability test, classic assumption test and hypothesis test using SPSS program. The results of this study indicate that social media promotion and price have a positive effect on consumer satisfaction. Price and promotion of social media have a positive effect on consumer loyalty. Consumer satisfaction has a positive and significant effect on consumer loyalty.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Social Media Promotion, Price, Consumer Satisfaction, Consumer Loyalty.
Subjects:	H Social Sciences > HB Economic Theory H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	GALUH SHITA PRATIWI
Date Deposited:	14 Aug 2020 03:24
Last Modified:	14 Aug 2020 03:24
URI:	http://eprints.ums.ac.id/id/eprint/84761

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