Pengaruh media sosial marketing, kualitas layanan, dan harga terhadap loyalitas Dengan kepuasan konsumen sebagai Variabel intervening (Studi Kasus Pada PT Andi Dwi Haryanto Tunas Merapi)

Anditya, Nanda Hagi and , Dr. Muzakar Isa, S.E.,M.Si. (2020) Pengaruh media sosial marketing, kualitas layanan, dan harga terhadap loyalitas Dengan kepuasan konsumen sebagai Variabel intervening (Studi Kasus Pada PT Andi Dwi Haryanto Tunas Merapi). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to analyze the interaction of social media, service quality, and price on loyalty with customer satisfaction as an intervening variable. In this study used a sample of 116 people. The type of data used in this study is primary data with a data collection method using a questionnaire. Data analysis method used is multiple linear regression analysis using several variables, namely Social Media Marketing, Service Quality, Price, customer satisfaction, and loyalty. Based on the results of the study it can be concluded that Social Media marketing has a significant effect on consumer satisfaction with test results with a significance value of 0.003 less than 0.05, Service quality significantly increases customer satisfaction with test results with a significant value of 0,000 less than 0.05, Prices Looks significant to customer satisfaction with the test results with a significant value of 0,000 less than 0.05. The results of the path analysis Concerning consumer satisfaction variables that mediate loyalty, the results of the t statistics state the value of tcount 3.169> t table 1.984, it can be denied that customer satisfaction mediates positively and significantly between price variables to consumer loyalty.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Social Media Marketing, Service Quality, Price, Consumer Satisfaction, Loyalty.
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	NANDA HAGI ANDITYA
Date Deposited:	10 Aug 2020 02:34
Last Modified:	10 Aug 2020 02:34
URI:	http://eprints.ums.ac.id/id/eprint/84380

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