Pengaruh Promosi, Harga, dan Kualitas Pelayanan Terhadap Keputusan Pembelian Ulang Belanja Online Tokopedia

Pratama, Alan Yuli and , Dra. W. Mukharomah, M.M (2020) Pengaruh Promosi, Harga, dan Kualitas Pelayanan Terhadap Keputusan Pembelian Ulang Belanja Online Tokopedia. Skripsi thesis, Universitas Muhammadiyah Surakarta.

	PDF (Naskah Publikasi) Naskah Publikasi ( Alan Yuli Pratama_B100160056 ).pdf Download (705kB)
	PDF (Halaman Depan) H DEPAN.pdf Download (892kB)
	PDF (Bab I) BAB I.pdf Download (218kB)
	PDF (Bab II) BAB II.pdf Restricted to Repository staff only Download (196kB) | Request a copy
	PDF (Bab III) BAB III.pdf Restricted to Repository staff only Download (176kB) | Request a copy
	PDF (Bab IV) BAB IV.pdf Restricted to Repository staff only Download (276kB) | Request a copy
	PDF (Bab V) BAB V.pdf Restricted to Repository staff only Download (91kB) | Request a copy
	PDF (Daftar Pustaka) DAPUS.pdf Download (207kB)
	PDF (Lampiran) LAMPIRAN.pdf Restricted to Repository staff only Download (491kB) | Request a copy
	PDF (Surat Pernyataan Publikasi) PERNYATAAN PUBLIKASI.pdf Restricted to Repository staff only Download (319kB) | Request a copy

Abstract

This study aims to analyze the effect of promotion, price, and service quality on repurchase decisions. The population in this study were all citizen in Solo City who made a decision to buy back online shopping through shopee. The sampling technique was purposive random sampling with a sample of 130 respondents. Data collection techniques in this study used primary data using questionnaires. Data analysis uses multiple linear regression. The results of the analysis showed that promotion and price had a positive effect when the service quality has no effect on repurchase decisions. It is recommended in further research to add other independent variables that influence the level of repurchase decisions

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Promotion, Price, Quality of service, Repurchase decision
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	ALAN YULI PRATAMA
Date Deposited:	04 Aug 2020 03:44
Last Modified:	04 Aug 2020 03:44
URI:	http://eprints.ums.ac.id/id/eprint/83992

Actions (login required)

View Item