Pengaruh Utilitarian Value, Hedonic Value, dan Symbolic Value Terhadap Kepuasan Konsumen Minimarket di Kota Surakarta

Putri, Herninda Shifa Amalia and -, Ihwan Susila, SE., M.Si., Ph.D (2020) Pengaruh Utilitarian Value, Hedonic Value, dan Symbolic Value Terhadap Kepuasan Konsumen Minimarket di Kota Surakarta. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The purpose of this study is to determine the effect of utilitarian value, hedonic value, and symbolic value on customer satisfaction. Population in this study are consumers who have shopped at minimarket in the region of Surakarta City. Using convenience sampling which is a non probability sampling technique to determining samples which are 200 responden also using questionnaire as data collection method. To analyze data in this study using validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, coefficient of determination test (R2), model significance test (F test), regression coefficient test, and t test. The results of the study have shown the the utilitarian value, hedonic value, and symbolic value has significant influence on the customer satisfaction of minimarket in the Surakarta City.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Nilai Manfaat, Nilai Hedonis, Nilai Simbolis, Kepuasan Konsumen
Subjects:	H Social Sciences > HC Economic History and Conditions H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	HERNINDA SHIFA AMALIA PUTRI
Date Deposited:	04 Aug 2020 08:45
Last Modified:	04 Aug 2020 08:45
URI:	http://eprints.ums.ac.id/id/eprint/83924

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