Analisis Perceptual Mapping Produk Mie Instan Menggunakan Multidimensional Scaling

Widyaningrum, Atika and , Kussudyarsana, S.E., M.Si., Ph.D (2020) Analisis Perceptual Mapping Produk Mie Instan Menggunakan Multidimensional Scaling. Skripsi thesis, Universitas Muhammadiyah Surakarta.

	PDF (Naskah Publikasi) Naskah Publikasi.pdf Download (528kB)
	PDF (Halaman Depan) HALAMAN DEPAN .pdf Download (475kB)
	PDF (Bab I) BAB I.pdf Download (152kB)
	PDF (Bab II) BAB II.pdf Restricted to Repository staff only Download (143kB) | Request a copy
	PDF (Bab III) BAB III.pdf Restricted to Repository staff only Download (125kB) | Request a copy
	PDF (Bab IV) BAB IV.pdf Restricted to Repository staff only Download (784kB) | Request a copy
	PDF (Bab V) BAB V.pdf Restricted to Repository staff only Download (140kB) | Request a copy
	PDF (Daftar Pustaka) DAFTAR PUSTAKA.pdf Download (101kB)
	PDF (Lampiran) LAMPIRAN.pdf Restricted to Repository staff only Download (421kB) | Request a copy
	PDF (Surat Pernyataan Publikasi Ilmiah) Surat Pernyataan Publikasi Ilmiah .pdf Restricted to Repository staff only Download (151kB) | Request a copy

Abstract

This study aims to map consumer perceptions on instant noodle products. The objects in this study are six brands of instant noodles namely Indomie, Mie Sedaap, Supermi, Sarimi, Mi ABC, and Sukses’s. The sample in this study was 150 respondents. The sampling method in this study is Convenience Sampling. Data analysis method used is Multidimensional Scaling. The results of this study indicate that based on product attributes, price, place, and promotion of Indomie ranked first, Mie Sedaap ranked second, Supermi ranked third, Sarimi was ranked fourth, Mi ABC was ranked fifth, and Sukses's was ranked sixth.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Produk, Harga, Tempat, Promosi, Multidimensional Scaling
Subjects:	H Social Sciences > HC Economic History and Conditions
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	ATIKA WIDYANINGRUM
Date Deposited:	30 Jul 2020 02:50
Last Modified:	30 Jul 2020 02:51
URI:	http://eprints.ums.ac.id/id/eprint/83866

Actions (login required)

View Item