Pengaruh Kepercayaan Merek Terhadap Niat Beli Ulang yang Dimediasi oleh Kepuasan Pelanggan

Heryanto, Adel and , Dr. Rini Kuswati, S.E., M.Si (2020) Pengaruh Kepercayaan Merek Terhadap Niat Beli Ulang yang Dimediasi oleh Kepuasan Pelanggan. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to analyze the effect of brand trust on repurchase intentions mediated by customer satisfaction at Tokopedia's online store site. The population and sample of this study were students of Muhammadiyah University of Surakarta who had shopped at Tokopedia and the number of respondents as samples in this study were 150 respondents. The type of data used in this study is primary data. Data collection method using a questionnaire. Data analysis using tiered linear regression with macro processes from Hayes. The results of the analysis in this study show brand trust has a significant effect on repurchase intentions because tcount > t table and p-value < 0.05, customer satisfaction has a significant effect on repurchase intention with tcount > t table and p-value < 0,05, brand trust has a significant effect on customer satisfaction with tcount > t table and p-value < 0.05 and customer satisfaction has been proven to significantly mediate the effect of brand trust on repurchase intention with BootLLCI and BootULCI values > 0.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Brand Trust, Customer Satisfaction, Repurchase Intentions
Subjects:	H Social Sciences > HB Economic Theory H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	ADEL HERYANTO
Date Deposited:	25 Jul 2020 01:54
Last Modified:	25 Jul 2020 01:54
URI:	http://eprints.ums.ac.id/id/eprint/83771

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