Analisis Pengaruh Citra Perusahaan dan Persepsi Nilai Terhadap Kepuasan Pelanggan dan Dampaknya pada Minat Beli Ulang

Nur Salsabila, Fadhilah and -, Drs. Wiyadi, M.M., Ph.D. (2020) Analisis Pengaruh Citra Perusahaan dan Persepsi Nilai Terhadap Kepuasan Pelanggan dan Dampaknya pada Minat Beli Ulang. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The purpose of this research is to analyze the influence of corporate image and value perception of customer satisfaction and its impact on re-buying interest. This research was conducted at Starbucks Coffee Solo Paragon Mall, Surakarta with the population in this research is a customer at Starbucks Coffee Solo Paragon Mall, Surakarta with a sample of 100 respondents and a method of sampling purposive sampling, purposive sampling is a sampling technique with particular consideration. Analysis tools used multiple linear regression analyses, t tests, F tests and coefficient of determination (R2). The results of the analysis show that the company image, perceived value has significant effect on customer satisfaction and re-purchase interest only the company image has no significant effect on re-buying interest.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Company Image, Value Perception, Customer Satisfaction, and Repurchase Intention
Subjects:	H Social Sciences > HB Economic Theory H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	FADHILAH NUR SALSABILA
Date Deposited:	27 Jul 2020 02:26
Last Modified:	27 Jul 2020 02:26
URI:	http://eprints.ums.ac.id/id/eprint/83720

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