Pengaruh Kepuasan dan Kepercayaan Terhadap Loyalitas Pelanggan Motor Matic

Riskianti, Reza Gusnia and , Prof. Dr. Anton Agus S, S.E., M.Si (2020) Pengaruh Kepuasan dan Kepercayaan Terhadap Loyalitas Pelanggan Motor Matic. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to analyze the effect of satisfaction and trust on customer loyalty of Matic motorcycles. The sample in this study amounted to 200 consumers at the Muhammadiyah University of Surakarta using Google forms for data collection. The sampling technique used non-probability sampling method. Data analysis techniques using Multiple Linear Regression. The results of this study indicate that: satisfaction and trust have a positive and significant influence on customer loyalty of Matic motorcycles either partially or jointly. Keywords: satisfaction, trust and customer loyalty.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Keywords: satisfaction, trust and customer loyalty.
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	REZA GUSNIA RISKIANTI
Date Deposited:	04 Aug 2020 06:25
Last Modified:	04 Aug 2020 06:25
URI:	http://eprints.ums.ac.id/id/eprint/83636

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