Strategi Komunikasi Persuasi Upline Oriflame Jaringan Vvip Family Dalam Pembentukan Duplikasi Kerja Downline

Ramadhani, Amalia and , Dr. Dian Purworini, S.sos,MM (2020) Strategi Komunikasi Persuasi Upline Oriflame Jaringan Vvip Family Dalam Pembentukan Duplikasi Kerja Downline. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

Duplication is a process of imitating or handing on a thing or knowledge and applying it in accordance with the capabilities. In Multi Level Marketing Oriflame business, an upline contributes to persuading downlines to be able to duplicate the way the business works in accordance with company goals. This persuasion communication strategy can be explained through the Source Credibility theory which focuses on the important role of the upline as a credible person in the duplication delivery process. This type of research is a qualitative descriptive and the research object that is upline Oriflame VVIP Family network in Semarang as many as 5 people. Data collection is taken by using in-depth interviews and related books or journals to complete the results as needed. Analysis of the data used is a filling system technique that helps understand observed behavior. For data validation using source triangulation techniques. The results of this study indicate that an upline appears with an attractive character as a fun and credible leader. This can be seen from for example language skills and the use of media for reference to gather information related to persuasion communication strategies.

Item Type: Karya ilmiah (Skripsi)
Uncontrolled Keywords: Komunikasi persuasi, Upline, Downline, Duplikasi
Subjects: T Technology > T Technology (General)
Divisions: Fakultas Ilmu Komunikasi dan Informatika > Ilmu Komunikasi
Depositing User: AMALIA RAMADHANI
Date Deposited: 11 Jul 2020 03:29
Last Modified: 11 Jul 2020 03:31
URI: http://eprints.ums.ac.id/id/eprint/83374

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