Strategi Komunikasi Organisasi Pimpinan PT. Accentuates Cabang Solo Dalam Meningkatkan Motivasi Kerja Karyawan

Pratiwi, Agistya and , Drs. Joko Sutarso, S.E, M.Si (2020) Strategi Komunikasi Organisasi Pimpinan PT. Accentuates Cabang Solo Dalam Meningkatkan Motivasi Kerja Karyawan. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

PT Accentuates is a provider of employment services company, commonly known as outsourcing or contract company. PT Accentuates is responsible for all Samsung manpower in Indonesia. This makes researchers interested in examining the organizational communication strategies used by PT Accentuates Solo branch leaders in increasing employee's motivation. This study uses qualitative methods with the aim to find out more clearly about the implementation of communication strategies such as what is used by PT Accentuates leaders to increase work motivation of their employees. Data collection techniques in this study used in-depth interviews, observations in the field to observe and obtain additional data, as well as documentation. In this research it can be described that Galaxy Master uses 4 kinds of communication strategies, it is, communication strategy in overcoming fraudulent use of company’s online application, communication strategy in overcoming the lack of professionalism of employee’s work, communication strategy in overcoming the lack of sales probing sklills, and Galaxy Master also uses empathetic leadership as a communication strategy to increase employees motivations. This is done in order to realize a good, close, and deep communication relationship between leaders and employees so that the motivation will increase.

Item Type: Karya ilmiah (Skripsi)
Uncontrolled Keywords: Communication Strategy, Leadership, Empathetic Leadership, Organizational Communication, Interpersonal Communication
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Fakultas Ilmu Komunikasi dan Informatika > Ilmu Komunikasi
Depositing User: AGISTYA PRATIWI
Date Deposited: 24 Jul 2020 04:46
Last Modified: 24 Jul 2020 04:46
URI: http://eprints.ums.ac.id/id/eprint/83343

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