Pengaruh Word Of Mouth, Endorser Selebritas Dan Kualitas Website Terhadap Minat Beli Konsumen Shopee

Alkhuri, Ikhsan Ridho and , Kussudyarsana, SE, MSi, PhD (2020) Pengaruh Word Of Mouth, Endorser Selebritas Dan Kualitas Website Terhadap Minat Beli Konsumen Shopee. Skripsi thesis, Universitas Muhammadiyah Surakarta.

	PDF (Naskah Publikasi) Naskah Publikasi Revisi.pdf Download (243kB)
	PDF (Halaman Depan) Halaman Depan 1.pdf Download (363kB)
	PDF (Bab I) bab i.pdf Download (96kB)
	PDF (Bab II) BAB II.pdf Restricted to Repository staff only Download (90kB) | Request a copy
	PDF (Bab III) BAB III.pdf Restricted to Repository staff only Download (171kB) | Request a copy
	PDF (Bab IV) BAB IV.pdf Restricted to Repository staff only Download (247kB) | Request a copy
	PDF (Bab V) BAB V.pdf Restricted to Repository staff only Download (10kB) | Request a copy
	PDF (Daftar Pustaka) DAFTAR PUSTAKA.pdf Download (91kB)
	PDF (Lampiran) LAMPIRAN.pdf Restricted to Repository staff only Download (323kB) | Request a copy
	PDF (Surat Pernyataan Publikasi) PERNYATAAN PUBLIKASI.pdf Restricted to Repository staff only Download (186kB) | Request a copy

Abstract

Shopee is one of the popular e-commerce today, the popularity of e-commerce is caused by several factors including the quality of the website, the positive word of mouth among consumers, the speed of delivery of goods and the well-known celebrity that is used as an endorser. The purpose of this research is to analyze the effect of word of mouth, celebrity endorsers and website quality on consumer buying interest. The independent variables in this study are word of mouth, celebrity endorser and website quality and the dependent variable used is buying interest. This type of research is quantitative descriptive with a sample of 150 respondents. The analytical tool used is multiple linear regression using the SPSS application. The results of this study indicate that word of mouth has a positive and significant effect on consumers 'buying interest, celebrity endorsers have a positive and significant effect on consumers' buying interest and website quality has a positive and significant effect on consumer buying interest.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	word of mouth, celebrity endorser, website quality, buying interest
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	IKHSAN RIDHO ALKHURI
Date Deposited:	10 Jul 2020 07:51
Last Modified:	10 Jul 2020 07:51
URI:	http://eprints.ums.ac.id/id/eprint/83281

Actions (login required)

View Item