Pengaruh Harga, Promosi, Dan Kualitas Produk Terhadap Keputusan Pembelian Sepatu VANS

Mahardika, Aldila Wahyu and -, Drs. Wiyadi, M.M., Ph.D (2020) Pengaruh Harga, Promosi, Dan Kualitas Produk Terhadap Keputusan Pembelian Sepatu VANS. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The purpose of this study is to analyze and empirically prove the effect of price, promotion and product quality on the purchasing decision of Vans shoes. The population in this study were all students of the University of Muhammadiyah Surakarta who were still active in lectures. The sample of this study were 103 students. The sampling technique used in this study is to use purposive sampling. The analysis used in this study is multiple linear regression analysis obtained using the Statistical Package For Social Science (SPSS) program. The results showed that there was an effect of price on purchasing decisions for Vans shoes, there was a promotion effect on purchasing decisions for Vans shoes and there was an influence on product quality on purchasing decisions for Vans shoes.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Price, Promotion, Product Quality, Purchase Decision
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	ALDILA WAHYU MAHARDIKA
Date Deposited:	10 Jul 2020 02:32
Last Modified:	10 Jul 2020 02:32
URI:	http://eprints.ums.ac.id/id/eprint/83269

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