Pengaruh Sensory, Emotional, dan Social Experience Terhadap Minat Beli Ulang (Studi pada Konsumen Bioskop Cinema XXI di Solo Square Mall)

Yana Pratama, Rafi and -, Kussudyarsana, S.E., M.Si., Ph.D. (2020) Pengaruh Sensory, Emotional, dan Social Experience Terhadap Minat Beli Ulang (Studi pada Konsumen Bioskop Cinema XXI di Solo Square Mall). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to analyze the effect of sensory experience, emotional experience, and social experience on repurchase interest. The population in this study were students of the Faculty of Economics and Business, University of Muhammadiyah Surakarta who had made purchases at Cinema Cinema XXI Solo Square. The sampling technique was purposive sampling with a sample of 100 respondents. The data used in this study are primary data with data collection techniques using a questionnaire with the help of Google form in collecting data. Data analysis using multiple linear regression with the results of the analysis showed that sensory experience had a significant positive effect on repurchase interest, emotional experience had no significant positive effect on repurchase interest, and social experience had a significant positive effect on repurchase interest. This research update focuses more research on the sensory experience, emotional experience, and social experience variables on the level of repurchase interest.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Experiential Marketing, Sensory Experience, Emotional Experience, Social Experience, Repurchase Interest
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	RAFI YANA PRATAMA
Date Deposited:	10 Jul 2020 01:38
Last Modified:	10 Jul 2020 01:38
URI:	http://eprints.ums.ac.id/id/eprint/82996

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