Media Instagram Dalam Komunikasi Pemasaran Online (Studi Deskriptif Kualitatif Pada Akun Instagram @askxorg)

Wantoro, Riska Priyataurus and , Edy Purwo Saputro, S.E., M.Si (2020) Media Instagram Dalam Komunikasi Pemasaran Online (Studi Deskriptif Kualitatif Pada Akun Instagram @askxorg). Skripsi thesis, Universitas Muhammadiyah Surakarta.

	PDF (Naskah Publikasi) COVER-digabungkan.pdf Download (1MB)
	PDF (Surat Pernyataan Publikasi) SURAT PERNYATAAN PUBLIKASI ILMIAH.pdf Restricted to Repository staff only Download (265kB) | Request a copy

Abstract

This study aims to determine the use of Instagram as an online marketing communication medium on the Instagram account @askxorg. AskxOrg is a clothing distribution that uses Instagram as an online marketing medium with the account name @askxorg. This type of research used in this research is descriptive qualitative. Sampling was conducted in this study using the keyperson method, by taking 2 informants namely Joan Indra as the admin as well as the owner of AskxOrg and one of Ari Yuli Saputro's customers. This study uses in-depth interview techniques and observations and documentation on the Instagram account @askxorg. The results of this study note that AskxOrg uses the 4P marketing concept (product, price, place, promotion) appropriately, it is evident that AskxOrg is able to produce products based on market needs, appropriate prices, Instagram initiates virtualization of offline stores, supported by various good promotions, promotions conducted in the form of images and messages containing the meaning of the invitation and also various kinds of promotions in the form of sponsorship and endorsement. The application of interactive marketing by askxorg on Instagram has provided opportunities for AskxOrg to interact with its customers to maintain a good relationship. Keywords: the use of Instagram, online marketing, clothing distro.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Pemanfaatan Instagram, Pemasaran Online, Clothing Distro
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HE Transportation and Communications
Divisions:	Fakultas Ilmu Komunikasi dan Informatika > Ilmu Komunikasi
Depositing User:	RISKA PRIATAURUS WANTORO
Date Deposited:	03 Mar 2020 04:07
Last Modified:	03 Mar 2020 04:08
URI:	http://eprints.ums.ac.id/id/eprint/82316

Actions (login required)

View Item