Strategi Komunikasi Pemasaran Terpadu Faradilamakeup

Ratri, Kintan Kusuma and , Dr. Edy Purwo Saputro, SE., M.Si (2020) Strategi Komunikasi Pemasaran Terpadu Faradilamakeup. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

Faradilamakeup is one of the MUA (Make Up Artist) or a business that develops in the field of makeup services that are developed and loved by the community, especially those who live in Solo and its surroundings. This study aims to identify Faradilamakeup's integrated marketing communication activities. Then the strategy can be an alternative strategy in the face of increasingly fierce business competition. The basic method used in this study is a qualitative descriptive method that provides an overview of the data relating to the services produced, as well as the integrated marketing communication strata used by Faradilamakeup. This research purposively took a case study on Faradilamakeup with the consideration that Faradilamakeup is a dressing service business that has used several integrated marketing communication activities. Sources of data in this study are informants and field observations. The researcher collected data using interview, recording and documentation techniques. The results showed that marketing communication activities carried out by Faradilamakeup are activities that are interconnected and mutually supportive between one activity and another in describing the integrated marketing communication strategy used by Faradilamakeup.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Keywords : integrated marketing communication, make up artist, faradilamakeup
Subjects:	H Social Sciences > HN Social history and conditions. Social problems. Social reform
Divisions:	Fakultas Ilmu Komunikasi dan Informatika > Ilmu Komunikasi
Depositing User:	KINTAN KUSUMA RATRI
Date Deposited:	27 Feb 2020 06:20
Last Modified:	27 Feb 2020 06:20
URI:	http://eprints.ums.ac.id/id/eprint/81883

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