Pengaruh Promosi, Harga dan Brand Awareness terhadap Keputusan Pembelian Kakao Domestik (Studi Kasus pada Produk Kakao Bumdes Rondo Kuning Desa Giriwarno, Kecamatan Girimarto, Kabupaten Wonogiri)

Prasetyo, Gilang Aji Bayu and , Dra. Chuzaimah, M.M. (2020) Pengaruh Promosi, Harga dan Brand Awareness terhadap Keputusan Pembelian Kakao Domestik (Studi Kasus pada Produk Kakao Bumdes Rondo Kuning Desa Giriwarno, Kecamatan Girimarto, Kabupaten Wonogiri). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to analyze the promotion, price, and brand awareness of the decision to purchase domestic cocoa case studies on yellow rondo bumdes cocoa products in giriwarno village, girimarto sub-district, wonogiri district. The sample in this study amounted to 100 respondents consumers of yellow rondo bumdes cocoa products in Giriwarno village, girimarto district, Wonogiri district by using questionnaires for data collection. The sampling technique using purposive sampling method. Data analysis techniques using multiple linear regression analysis. The results of this study indicate that: promotion, price, and brand awareness of domestic cocoa purchasing decisions case studies on yellow rondo bumdes cocoa products in giriwarno village, girimarto sub-district, wonogiri district. The results of this study indicate that (1) there is a significant influence of promotion on purchasing decisions, (2) there is a significant influence of price on purchasing decisions, (3) there is a significant influence of brand awareness on purchasing decisions.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	promotion, price, brand awareness, purchasing decisions.
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	GILANG AJI BAYU PRASETYO
Date Deposited:	26 Feb 2020 04:21
Last Modified:	26 Feb 2020 04:21
URI:	http://eprints.ums.ac.id/id/eprint/81694

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