Pengaruh Kualitas Website Terhadap Loyalitas Pelanggan yang Dimediasi oleh Kepuasan Konsumen (Studi pada Toko Daring Shopee)

Kusuma, Bayu Aji and , Dr. Rini Kuswati, S.E., M.Si (2020) Pengaruh Kualitas Website Terhadap Loyalitas Pelanggan yang Dimediasi oleh Kepuasan Konsumen (Studi pada Toko Daring Shopee). Skripsi thesis, Universitas Muhammadiyah Surakarta.

	PDF (Naskah Publikasi) NASKAH PUBLIKASI.pdf Download (897kB)
	PDF (Halaman Depan) HALAMAN DEPAN BAYU AJI.pdf Download (492kB)
	PDF (Bab I) BAB I.pdf Download (129kB)
	PDF (Bab II) BAB II.pdf Restricted to Repository staff only Download (148kB)
	PDF (Bab III) BAB III.pdf Restricted to Repository staff only Download (231kB)
	PDF (Bab IV) BAB IV BAYU AJI.pdf Restricted to Repository staff only Download (375kB)
	PDF (Bab V) BAB V.pdf Restricted to Repository staff only Download (54kB)
	PDF (Daftar Pustaka) DAFTAR PUSTAKA.pdf Download (13kB)
	PDF (Lampiran) LAMPIRAN.pdf Restricted to Repository staff only Download (1MB)
	PDF (Surat Pernyataan Publikasi) SURAT PERNYATAAN.pdf Restricted to Repository staff only Download (198kB)

Abstract

The research objective is to test and analyze the influence of website quality, website quality and customer satisfaction on customer loyalty and test and analyze the effect of website quality on customer loyalty mediated by customer satisfaction. This research method uses a quantitative approach. The population of this study were all students using Shopee at Muhammadiyah University, Surakarta. The sample of this study were 125 students, while the sampling used the purposive sampling method. Data analysis techniques are (1) instrument test (validity and reliability test), (2) Classical Assumption Test (normality, multicollinearity, heteroscedasticity) and (3) Hypothesis Test (multiple linear regression analysis, t test, F test and R2). The results showed that the t test showed that there was an influence (1) Website quality on customer loyalty, the results of the t test of website quality variables obtained that the tcount> t table and p-value <0.05, so that website quality had a significant positive effect on loyalty customer. (2) There is an influence of customer satisfaction on customer loyalty, evidenced by the results of the t test of customer satisfaction variables obtained that the value of tcount> t table and p-value <0.05, so that customer satisfaction has a significant positive effect on customer loyalty. (3) There is an influence of website quality on customer satisfaction, the results of the t test of website quality variables are obtained that the value of t> t table and p-value <0.05, so that website quality has a significant positive effect on customer satisfaction. (4) Consumer satisfaction mediates the relationship between website quality and partially mediated customer loyalty because the significance of the website quality decreases to customer loyalty when customer satisfaction is regressed together.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	website quality, consumer satisfaction and customer loyalty
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	BAYU AJI KUSUMA
Date Deposited:	21 Feb 2020 07:34
Last Modified:	21 Feb 2020 07:34
URI:	http://eprints.ums.ac.id/id/eprint/81475

Actions (login required)

View Item