Analisis Faktor yang Mempengaruhi Niat Beli Ulang Secara Online pada Kalangan Milenial Melalui Mediasi Customer Satisfaction

Machfudhah, Nanda Amalia and , Prof. Dr. H.M. Wahyuddin, M.S. (2020) Analisis Faktor yang Mempengaruhi Niat Beli Ulang Secara Online pada Kalangan Milenial Melalui Mediasi Customer Satisfaction. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

Repurchase intention is a reflection or reflection of consumer behavior to buy the same brand in the future. This study analyzes the factors that influence online repurchase intention among millennials through customer satisfaction medias. This study uses an approach to quantitative data types. The population in this study were all respondents consisting of millennials at the University of Muhammadiyah Surakarta whose numbers are unknown and can be said to be in the infinite category. The results of calculations using the Lemeshow formula show that the number of samples in this study were 100 millennials at the Muhammadiyah University of Surakarta. Data collection techniques using questionnaires in the form of closed questions given to respondents. Hypothesis testing in this study uses multiple linear regression and Sobel test. The results showed that the safety factor had no effect on repurchase interest mediated by consumer satisfaction, there was a significant indirect effect between the availability of information on repurchase interest mediated by consumer satisfaction and there was a significant indirect effect between trust factors on buying interest re mediated by consumer satisfaction.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	security, information availability, trust, satisfaction, repurchase intention
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	NANDA AMALIA MACHFUDHAH
Date Deposited:	15 Feb 2020 02:02
Last Modified:	15 Feb 2020 02:02
URI:	http://eprints.ums.ac.id/id/eprint/80862

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