Pelanggaran Etika Periklanan dalam Surat Kabar Solopos (Analisis Isi Iklan Baris Berdasarkan Etika Pariwara Indonesia dalam Surat Kabar Harian Solopos Edisi 8 Mei - 8 Juni 2018)

Nurrohman, Abdillah Tsani and , Dr. Fajar Junaedi, S. Sos., M. Si. (2020) Pelanggaran Etika Periklanan dalam Surat Kabar Solopos (Analisis Isi Iklan Baris Berdasarkan Etika Pariwara Indonesia dalam Surat Kabar Harian Solopos Edisi 8 Mei - 8 Juni 2018). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This research focuses on violations of the ethics of Classified advertisements in Solopos daily newspaper along May 8-June 8, 2018. The purpose of this research is to find out the forms of violations, frequency, and describe quantitatively the type of violations in Classified advertisements of Solopos daily newspaper along May 8-8 June 2018 using rules of Etika Pariwara Indonesia (EPI). This type of research is quantitative descriptive, Classified advertisements are selected using a purposive sampling technique. Based on research, found 333 violations of the ethics of classified advertisements which proved to violate advertising ethics based on EPI. In this research, it is explained in detail the categories of violations of EPI through the reliability test using the Holsti formula to determine the percentage of agreement. The results of this research indicate that the category of EPI violations is most commonly found in the category of violations using the word guarantee/assurance (garansi/jaminan) with frequency of 104 or percentage of 30%. While the category of violations with the least frequency is come from the use of hyperbolization sentences with frequency of 2 or percentage of 1% of the total category of violations.

Item Type: Karya ilmiah (Skripsi)
Uncontrolled Keywords: indonesia’s ethics of advertising, ethics, advertising, solopos daily newspaper
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Fakultas Ilmu Komunikasi dan Informatika > Ilmu Komunikasi
Depositing User: ABDILLAH TSANI NURROHMAN
Date Deposited: 13 Feb 2020 03:38
Last Modified: 13 Feb 2020 03:38
URI: http://eprints.ums.ac.id/id/eprint/80786

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