Pengaruh Keinovatifan Konsumen Pada Niat Adopsi Produk Baru Yang Dimediasi Oleh Sikap Adopsi Produk Baru Pada Smart Phone Dengan Jaringan 5G

Pratama, Ega Adi and , Dr. Rini Kuswati, S.E., M.Si (2020) Pengaruh Keinovatifan Konsumen Pada Niat Adopsi Produk Baru Yang Dimediasi Oleh Sikap Adopsi Produk Baru Pada Smart Phone Dengan Jaringan 5G. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The process of consumer adoption (consumer adaptation process) for new products begins from the completion of the product innovation process and the introduction of products into the market. When a new product is launched, consumers who are interested in the product will buy, try it, and at that time they enter the market education process. At that time consumers innovate and act in response to new products that appear on the market. This study aims to analyze the effect of consumer innovation on the intention of adopting new products mediated by the attitude of adoption of new products. The type of data in this study is primary data that has been distributed to students of the University of Muhammadiyah Surakarta as many as 150 respondents who were determined using a purposive sampling method by sampling based on the research objectives and established criteria. The analytical tool used in this study is the validity test, reliability test, classic assumption test, tiered linear regression analysis, t test, and F test. The results of the analysis show that consumer innovation has no significant effect on the attitude of adoption of new products, consumer innovation has no effect significantly towards the adoption of new products, the attitude of adoption of new products has a positive and significant effect on intentions of adoption of new products, and the attitude of adoption of new products partially mediates between consumer innovativeness towards intentions of adoption of new products.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Keinovatifan Konsumen, Niat Adopsi Produk Baru, Sikap Adopsi Produk Baru, Consumer Innovation, New Product Adoption Intentions, New Product Adoption Attitudes
Subjects:	H Social Sciences > HB Economic Theory H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	EGA ADI PRATAMA
Date Deposited:	13 Feb 2020 08:15
Last Modified:	13 Feb 2020 08:15
URI:	http://eprints.ums.ac.id/id/eprint/80758

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