Strategi Komunikasi Pengembangan Potensi Pariwisata Di Kabupaten Rembang

Nugraha, Candra Prima and , Dr. Edy Purwo Saputro, SE., M.Si (2020) Strategi Komunikasi Pengembangan Potensi Pariwisata Di Kabupaten Rembang. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

Rembang Regency is one of the regencies / cities found in Central Java Province, which has a large area with a variety of potential, one of which is tourism potential. This study aims to find out how the communication strategy of developing tourism potential in Rembang Regency and what factors support and hinder the communication strategy of developing tourism potential in Rembang Regency. This research uses descriptive qualitative research type. The informant selection technique uses a purposive sampling technique with three informants as speakers. Data collection techniques in research using interview techniques, documentation, and observation. Based on the results and discussion obtained by the communication strategy of developing tourism potential in Rembang Regency is to provide guidance to the tourism manager of the Karang Jahe Beach, improve supporting facilities and facilities, often hold a poll between the Rembang Regency Culture and Tourism Office and the Karang Jahe beach manager, conduct promotion, marketing and participation in tourism events and collaborating with tourism actors, tourism activists, and the community. The media used are print media (pamphlets, banners, newspapers), electronic media (radio and television), and online media (WA (Karangjahe), Instagram (@karangjahe_beach), Facebook (Karangjahe beach), Twitter (Karangjahe beach), and Youtube (punjulharjo tourism village).

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Rembang Regency, communication strategy, tourism
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	Fakultas Ilmu Komunikasi dan Informatika > Ilmu Komunikasi
Depositing User:	CANDRA PRIMA NUGRAHA
Date Deposited:	23 Jan 2020 07:59
Last Modified:	23 Jan 2020 07:59
URI:	http://eprints.ums.ac.id/id/eprint/79977

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