Handiny, Sri Amalya and -, Drs. Moechammad Nasir, M.M. (2019) Analisis Pengaruh Harga, Promosi, Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Pengguna Jasa Tiket.Com Di Solo Raya (Studi Pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Surakarta). Skripsi thesis, Universitas Muhammadiyah Surakarta.
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Abstract
In today's modern era, competition in the business world is increasingly fierce, causing companies to be able to create pricing strategies, promotions, and attractive service quality and have more value than other competitors to win customers. Customer satisfaction is one of the keys to the company's success. This study aims to determine the effect of price, promotion, and quality of service on customer satisfaction with Tiket.com service users in Solo Raya. The population and sample of this study were students of Management Study Program 2017 Faculty of Economics and Business, University of Muhammadiyah Surakarta and the number of respondents as samples in this study were 100 respondents. Data analysis in the form of validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression analysis, determinant coefficient test, F test, and t test. The results of this study indicate that the price has a significant effect on customer satisfaction, promotion has a positive and significant effect on customer satisfaction, and service quality has a positive and significant effect on customer satisfaction. Tiket.com should continue to maintain and increase promotions, prices, and quality of service in order to compete with other competitors.
Item Type: | Karya ilmiah (Skripsi) |
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Uncontrolled Keywords: | Price, Promotion, Service Quality, and Customer Satisfaction |
Subjects: | K Law > K Law (General) |
Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
Depositing User: | SRI AMALYA HANDINY |
Date Deposited: | 23 Nov 2019 03:21 |
Last Modified: | 23 Nov 2019 03:21 |
URI: | http://eprints.ums.ac.id/id/eprint/79492 |
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