Pengaruh Kualitas Pelayanan, Kepercayaan Pelanggan, Harga, Citra Merek dan Nilai Pelanggan terhadap Kepuasan Pelanggan pada Galery Smartfren

Ghaffar, Muhammad Afan and , Zulfa Irawati, SE.,M.Si (2019) Pengaruh Kualitas Pelayanan, Kepercayaan Pelanggan, Harga, Citra Merek dan Nilai Pelanggan terhadap Kepuasan Pelanggan pada Galery Smartfren. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The research aims to investigate the Effect of Service Quality, Customer Trust, Price, Brand Image and Customer Value on Customer Satisfaction in the Smartfren Gallery. The object of this study is the Surakarta Smartfren Gallery. Samples taken in the study were 150 consumer respondents who had visited the Surakarta Smartfren Gallery. The analysis technique used is Purposive Sampling. Data collection using a questionnaire. The analytical method used is Multiple Linear Regression Analysis, Test Validity and Reliability, Classical Assumptions Test. Based on the results of the analysis found, it can be explained that Service Quality, Customer Trust, Price, Brand Image and Customer Value Have a Positive and Significant Impact on Customer Satisfaction. Service Quality Model, Customer Trust, Price, Brand Image and Customer Value Can Explain Customer Satisfaction of 17.3%.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Service Quality, Customer Trust, Price, Brand Image, Customer Value and Customer Satisfaction
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	MUHAMMAD AFAN GHAFFAR
Date Deposited:	22 Nov 2019 03:27
Last Modified:	22 Nov 2019 03:27
URI:	http://eprints.ums.ac.id/id/eprint/79418

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