Pengaruh Harga, Citra Merk dan Promosi terhadap Keputusan Pembelian Mobil Toyota (Studi pada Dealer Nasmoco Slamet Riyadi Surakarta)

Prabowo, Hendri Wahyu and , Dra. Wuryaningsih, DL, M.M. (2019) Pengaruh Harga, Citra Merk dan Promosi terhadap Keputusan Pembelian Mobil Toyota (Studi pada Dealer Nasmoco Slamet Riyadi Surakarta). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

ABSTRACT This study is to analyze the effect of prices on purchasing decisions of Toyota cars at the Nasmoco Slamet Riyadi Surakarta Dealer. Analyzing the influence of brand image on the purchase decision of Toyota cars at the Nasmoco Slamet Riyadi Surakarta Dealer. Analyzing the effect of promotion strategies on Toyota car purchase decisions at the Nasmoco Slamet Riyadi Surakarta Dealer. The population in this research is all consumers who come to Nasmoco Surakarta, while the sample is 100 respondents and the sampling technique uses random sampling or random sampling. Based on the results of this study prove that the price variable has a significant effect on purchasing decisions. Variable brand image significantly influence purchasing decisions. Promotion variable significantly influences the purchase decision. While together the price, brand image and promotion variables significantly influence the purchase decision of Toyota cars at the Nasmoco Slamet Riyadi Surakarta Dealer. Keywords: Price, brand image, promotion and purchasing decision

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Keywords: Price, brand image, promotion and purchasing decision
Subjects:	H Social Sciences > HB Economic Theory H Social Sciences > HC Economic History and Conditions
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	HENDRI WAHYU PRABOWO
Date Deposited:	22 Nov 2019 02:09
Last Modified:	22 Nov 2019 02:09
URI:	http://eprints.ums.ac.id/id/eprint/79403

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