Analisis pengaruh kualitas produk, harga, dan kualitas pelayanaan terhadap loyalitas konsumen dengan kepuasan konsumen sebagai variabel intervening pada pabrik brem mekar sari Wonogiri

Mayasari, Devia Shera and , Dr. Muzakar Isa, S.E., M.Si (2019) Analisis pengaruh kualitas produk, harga, dan kualitas pelayanaan terhadap loyalitas konsumen dengan kepuasan konsumen sebagai variabel intervening pada pabrik brem mekar sari Wonogiri. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to analyze the effect of product quality, price, and service quality on customer loyalty and customer satisfaction. This research was carried out at Sari Wonogiri's Brem Mekar Factory. The population in this study is the Wonogiri community with a sample of customers who bought Brem at the Brem Mekar Sari Factory totaling 97 respondents. The sampling technique in this study is the nonprobability sampling method, namely convenience sampling. The results of this study note that the product quality variable does not have a significant effect on customer satisfaction. Price variable has a significant effect on customer satisfaction. Service quality variables affect customer satisfaction. Product quality variable does not have a significant effect on consumer loyalty. Price variable has a significant effect on consumer loyalty. Variable quality of service bags affect consumer loyalty. The variable customer satisfaction has a significant effect on consumer loyalty.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Product Quality, Price, Service Quality, Satisfaction, Loyalty.
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	DEVIA SHERA MAYASARI
Date Deposited:	19 Nov 2019 06:57
Last Modified:	19 Nov 2019 06:57
URI:	http://eprints.ums.ac.id/id/eprint/79057

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