Keberlangsungan Industri Batu Bata Di Kecamatan Mojolaban Kabupaten Sukoharjo

NICO PRASETYO, TUWUHATI and , Dra. Umrotun M.Si (2019) Keberlangsungan Industri Batu Bata Di Kecamatan Mojolaban Kabupaten Sukoharjo. Skripsi thesis, UNIVERSITAS MUHAMMADIYAH SURAKARTA.

	PDF (Naskah Publikasi) Naskah Publikasi.pdf Download (466kB)
	PDF (Halaman Depan) Halaman Depan R.pdf Download (435kB)
	PDF (Bab I) BAB I.pdf Download (275kB)
	PDF (Bab II) BAB II.pdf Restricted to Repository staff only Download (173kB)
	PDF (Bab III) BAB III.pdf Restricted to Repository staff only Download (1MB)
	PDF (Bab IV) BAB IV.pdf Restricted to Repository staff only Download (1MB)
	PDF (Bab V) BAB V.pdf Restricted to Repository staff only Download (170kB)
	PDF (Bab VI) BAB VI.pdf Restricted to Repository staff only Download (88kB)
	PDF (Daftar Pustaka) DAFTAR PUSTAKA.pdf Download (154kB)
	PDF (Lampiran) LAMPIRAN.pdf Restricted to Repository staff only Download (476kB)
	PDF (Surat Pernyataan) SURAT PERNYATAAN PUBLIKASI ILMIAH.pdf Restricted to Repository staff only Download (148kB)

Abstract

Mojolaban District is one of the sub-districts in Sukoharjo Regency where there are many industries, one of which is the brick industry. The brick industry requires a strategy in order to maintain its sustainability. The method used in this study is the census method. The population is all brick industry entrepreneurs, amounting to 89 entrepreneurs. Data obtained from this study using the interview method. The analysis used frequency table analysis. This research shows that: (1) the brick industry entrepreneurs are mostly male (93.3%) with an average age that can be said as productive and also experienced, the average length of business is more than 20 years, average capital average is Rp. 5,600,000. Material imported from outside the sub-district and even outside the district. The workforce comes from family members themselves and marketing to outside the province. The glorious period of selling bricks occurs when the dry season, while the lonely period has occurred in 2016 and 2017 it is due to erratic weather almost every day even cloudy rain. (2) The strategy for the brick industry to survive is to use the 4P strategy (Product, Price, Place and Promotion) covering the first, namely the product strategy with bricks that have good quality (sturdy, not easily broken and large in size). Price strategy is to provide discounts to buyers with large purchases. The distribution strategy is by depositing it into a building store with marketing outside the province. Promotion strategy is to offer directly to buyers, building shops or projects.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	The brick industry, The heyday and quiet, Strategy
Subjects:	G Geography. Anthropology. Recreation > G Geography (General)
Divisions:	Fakultas Geografi > Geografi Fakultas Geografi > Geografi Fakultas Geografi > Geografi
Depositing User:	TUWUHATI NICO PRASETYO
Date Deposited:	18 Nov 2019 09:56
Last Modified:	18 Nov 2019 09:56
URI:	http://eprints.ums.ac.id/id/eprint/78912

Actions (login required)

View Item