Analisis Pengaruh Kualitas Produk dan Harga terhadap Keputusan Pembelian Roti Merek Sari Roti

Pamuji, Novian Priyo Tabah and , Dr. Edy Purwo Saputo, M.Si. (2019) Analisis Pengaruh Kualitas Produk dan Harga terhadap Keputusan Pembelian Roti Merek Sari Roti. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This research aims to analyze the appeal of keputuan purchase bread brand Cider Bread. The population of this study is the management students of the Faculty of Economics and Business, Muhammadiyah University, Surakarta. The sampling techniques used in this research is the technique of sampling probability sampling, namely that provides the same opportunity for respondents to fill out the questionnaire. Based on the method and sampling technique obtained as many as 100 respondents who fit the criteria. Using the criteria for age and gender.The data collection method used is a questionnaire. Data analysis techniques in this study are validity test, reliability test, determination test (R2), model accuracy test (F test), multiple linear regression test and accuracy test of estimator parameters (t test). And also use the normality test, multicollinearity test and heteroscedasticity test. The results showed that product quality and price simultaneously or together had a significant effect on the decision to purchase Sari Roti brand bread.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Product Quality, Price and Purchase Decisions
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	NOVIAN PRIYO TABAH PAMUJI
Date Deposited:	28 Oct 2019 01:43
Last Modified:	28 Oct 2019 01:43
URI:	http://eprints.ums.ac.id/id/eprint/78088

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