Keputusan Pembelian Pada Pakaian Muslimah (Studi Pada Peran Sikap Terhadap Fashion Sebagai Variable Mediasi di Surakarta)

Handayani, Wiwik and , Prof. Dr. H.M. Wahyuddin, M.S. (2019) Keputusan Pembelian Pada Pakaian Muslimah (Studi Pada Peran Sikap Terhadap Fashion Sebagai Variable Mediasi di Surakarta). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

As the times and technology are increasingly developing very rapidly and sophisticated, it also has an impact on economic growth, especially in the field of fashion. This study discusses subjective norms, religiosity, and behavior towards purchase intentions. This study used quantitative research and primary data sources. The sample in this study used a convenience sampling of 112 respondents. Data collection techniques using the data questionnaire collecting method in the written questions form to obtain information from a number of respondents. And using a measuring instrument in the form of validity and reliability. Furthermore, data analysis uses multiple linear analysis methods to determine the effect of subjective norms, religiosity, and behavior on clothing purchase intentions in Surakarta. Hypothesis testing using t test, F test and R test. The results of the study showed, first the subjective norm variables have a direct influence on purchase intentions, but do not have the influence mediated by purchasing behavior. Second, variables of religiosity have no significant effect on purchase intentions, and indirectly have no influence mediated by buying behavior on purchase intentions.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	subjective norms, religiosity, behavior, purchase intention.
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	WIWIK HANDAYANI
Date Deposited:	24 Oct 2019 07:43
Last Modified:	24 Oct 2019 07:44
URI:	http://eprints.ums.ac.id/id/eprint/78077

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