Implementasi Undang-Undang Nomor 20 Tahun 2016 Tentang Merek Dan Indikasi Geografis Terhadap Perjanjian Waralaba

Jatmiko, Bambang and , Inayah, S.H, M.H (2019) Implementasi Undang-Undang Nomor 20 Tahun 2016 Tentang Merek Dan Indikasi Geografis Terhadap Perjanjian Waralaba. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The sale of products with the Alfamart brand is a provision rather than the Minister of Trade Regulation Number: 53 / M-Dag / Per / 12/2008 concerning the Guidelines for the Arrangement and Development of Traditional Markets, Shopping Centers and Modern Stores. Suppliers of goods or producers who collaborate with Alfamart are carried out with a system of mutual benefit from each other. Some of the obstacles faced by the parties both Alfamart and suppliers are as follows: a) Strict segment competition where competition in each industry is still very strong and growing to date, this is because many minimarket businesses open branches at a much cheaper price compared to Alfamart; b) Competitor competition, where in the minimarket business the threat of the new minimarket is still relatively low, because the obstacles that must be passed by the new pminimarket are quite a lot; c) Replacement products, where the number of new products that enter the minimarkets are given a much cheaper price than those set by Alfamart; and d) Bargaining, where suppliers or producers usually set cheaper prices to Alfamart to sell their products, while Alfamart has standards that are already organized with management.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	alfamart franchise, alfamart agreement with small and medium enterprises, terms of brand marketing
Subjects:	K Law > K Law (General)
Divisions:	Fakultas Hukum > Hukum
Depositing User:	BAMBANG JATMIKO
Date Deposited:	20 Sep 2019 09:26
Last Modified:	20 Sep 2019 09:26
URI:	http://eprints.ums.ac.id/id/eprint/77732

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