Pengaruh Kepercayaan, Keamanan, Persepsi Akan Risiko Terhadap Keputusan Pembelian Tiket Secara Online Melalui Jasa Traveloka Di Solo

Agung, Rezqiu Febriyanti and , Moechammad Nasir, SE., M.M., (2019) Pengaruh Kepercayaan, Keamanan, Persepsi Akan Risiko Terhadap Keputusan Pembelian Tiket Secara Online Melalui Jasa Traveloka Di Solo. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to analyze and discuss (1) the influence of trust in purchasing decisions, (2) the effect of security on purchasing decisions, (3) the influence of perceptions of risk on purchasing decisions. This research is quantitative research. The population in this study is Traveloka consumers in Solo Raya. The sample artist Prilly Latuconsina. The method of data analysis in this study with multiple used in this study was 100 respondents. The sampling technique used in this study uses purposive sampling, namely sampling is done with certain considerations by taking into account the desired respondents. The analysis used in this study is a research instrument test, multiple linear regression analysis, determination coefficient (R2), F test, t test. he results of this study indicate R2 of 0.507 (50.7%) which means that the purchase decision variable can be explained by variables of trust, security, perception of risk, the remaining 49.3% is explained by variables not examined. Based on the analysis explained that trust, security, risk perception have a significant effect on purchasing decisions.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Kepercayaan, Keamanan, Persepsi akan Resiko, Keputusan Pembelian.
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	REZQIU FEBRIYANTI AGUNG
Date Deposited:	22 Aug 2019 04:24
Last Modified:	22 Aug 2019 04:24
URI:	http://eprints.ums.ac.id/id/eprint/76636

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