Pengaruh Kualitas Produk dan Kualitas Pelayanan terhadap Kepuasan Konsumen Pada Kedai Es Buah Mblenger di Sukoharjo

Anggrianto, Febri Prasetia and , Drs. Wiyadi, M.M., Ph.D (2019) Pengaruh Kualitas Produk dan Kualitas Pelayanan terhadap Kepuasan Konsumen Pada Kedai Es Buah Mblenger di Sukoharjo. Skripsi thesis, Universitas Muhammadiyah Surakarta.

	PDF (Naskah Publikasi) 10. NASKAH PUBLIKASI.pdf Download (861kB)
	PDF (Halaman Depan) 02. HALAMAN DEPAN.pdf Download (810kB)
	PDF (Bab I) 03. Bab 1.pdf Download (172kB)
	PDF (Bab II) 04. Bab 2.pdf Restricted to Repository staff only Download (112kB)
	PDF (Bab III) 05. Bab 3.pdf Restricted to Repository staff only Download (103kB)
	PDF (Bab IV) 06. Bab 4.pdf Restricted to Repository staff only Download (319kB)
	PDF (Bab V) 07. Bab 5.pdf Restricted to Repository staff only Download (12kB)
	PDF (Daftar Pustaka) 08. DAFTAR PUSTAKA.pdf Download (139kB)
	PDF (Lampiran) 09. Lampiran.pdf Restricted to Repository staff only Download (3MB)
	PDF (Surat Pernyataan Publikasi Karya Ilmiah) 01. Surat Pernyataan Publikasi Karya Ilmiah.pdf Restricted to Repository staff only Download (281kB)

Abstract

The purpose of this study is to analyze the influence of tangible variables on customer satisfaction in mohampo fruit ice mblenger shop. To analyze the effect of performance variables on customer satisfaction in the fruit mblenger Sukoharjo. To analyze the influence of variable conformance to customer satisfaction in the fruit mblenger Sukoharjo. To analyze the effect of variable empathy on customer satisfaction in mohampo fruit ice mblenger shop. To analyze the effect of variable assurence on customer satisfaction in mohampo ice fruit mblenger shop. To analyze the influence of responsive variable to customer satisfaction at mohampjo fruit ice mblenger shop. To analyze the influence of variable tangible, performance, conformance, empathy, assurence, responsive. The population used in this study is all consumers or customers of Kedai Es Buah Mblenger Sukoharjo and the number of samples taken is 100 samples while sampling technique that can be used in sampling that is purposive sampling. The results of this study proves that product quality has a positive and significant effect on Consumer Satisfaction at mblenger fruit ice shop in Sukoharjo. Service Quality has a positive and significant effect on Consumer Satisfaction at mblenger fruit ice shop in Sukoharjo. The result of F test is known that Fcount> Ftable (53,072> 4,00), then Ho is rejected, Means jointly variable of product quality (X1) and Quality of Service (X2) to consumer satisfaction (Y), so model used exactly (fit)

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Kualitas Produk, Kualitas Pelayanan dan Kepuasan Konsumen
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	FEBRI PRASETIA ANGGRIANTO
Date Deposited:	21 Aug 2019 03:59
Last Modified:	21 Aug 2019 03:59
URI:	http://eprints.ums.ac.id/id/eprint/76569

Actions (login required)

View Item