Analisis Pengaruh Perceived Service Quality Dan Perceived Service Environment Terhadap Repurchase Intentions Yang Dimediasi Oleh Emotional Satisfaction (Studi Empiris PadaKonsumen Natasha Skin Care)

Wijayanti, Sekar Arum and -, Soepatini, S.E., M.Si., Ph.D. (2019) Analisis Pengaruh Perceived Service Quality Dan Perceived Service Environment Terhadap Repurchase Intentions Yang Dimediasi Oleh Emotional Satisfaction (Studi Empiris PadaKonsumen Natasha Skin Care). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to determine the effect of perceived service quality and perceived service environment on repurchase intentions mediated by emotional satisfaction (Empirical Study on Natasha Skin Care consumers). This type of research is causal quantitative research and data collection methods in research using questionnaires or questionnaires that are filled directly by respondents and visit at least 1 month. Samples taken were 100 respondents. This study uses the Non Probablility Sampling method with Purposive Sampling techniques. The analysis used includes the validity and reliability test, the classic assumption test of multiple linear regression analysis, t-test, F test and determination test (R2). The results of the study showed that perceived service quality and perceived service environment had a positive effect on consumer repurchase intentions of Natasha Skin Care. The results also showed that perceived service quality and perceived service environment did not have a positive effect on repurchase intentions through emotional satisfaction.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Perceived Service Quality, Perceived Service Environment, Emotional Satisfaction, Repurchase Intentions
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	SEKAR ARUM WIJAYANTI
Date Deposited:	13 Aug 2019 06:26
Last Modified:	13 Aug 2019 06:26
URI:	http://eprints.ums.ac.id/id/eprint/76017

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