Analisis Pengaruh Utilitarian Value dan Hedonic Terhadap Keputusan Pembelian Yang Tidak Direncanakan Pada Online Shopping

Zahara, Fatma and , Kussudyarsana, S.E., M.Si., Ph.D. (2019) Analisis Pengaruh Utilitarian Value dan Hedonic Terhadap Keputusan Pembelian Yang Tidak Direncanakan Pada Online Shopping. Skripsi thesis, Universitas Muhammadiyah Surakarta.

	PDF (Naskah Publikasi) NASKAH PUBLIKASI.pdf Download (903kB)
	PDF (Halaman Depan) HALAMAN DEPAN.pdf Download (1MB)
	PDF (Bab I) BAB I.pdf Download (173kB)
	PDF (Bab II) BAB II.pdf Restricted to Repository staff only Download (221kB) | Request a copy
	PDF (Bab III) BAB III.pdf Restricted to Repository staff only Download (309kB) | Request a copy
	PDF (Bab IV) BAB IV.pdf Restricted to Repository staff only Download (454kB) | Request a copy
	PDF (Bab V) BAB V.pdf Restricted to Repository staff only Download (158kB) | Request a copy
	PDF (Daftar Pustaka) DAFTAR PUSTAKA.pdf Download (129kB)
	PDF (Lampiran) LAMPIRAN.pdf Restricted to Repository staff only Download (1MB) | Request a copy
	PDF (Pernyataan Publikasi Ilmiah) SURAT PERNYATAAN PUBLIKASI.pdf Restricted to Repository staff only Download (330kB) | Request a copy

Abstract

The aim of this research to analyze influence of life style and perceived brand value to create buying decisionthrough online shopping. Empiciral studies at branded fashion products. The population of this research is all students of Muhammadiyah University of Surakarta. The technique sampling in this research is purposive sampling by take 100 respondences. Data collection method using field study in form of personal questionnaire. Analysis tools in this research uses multiple linear regression. Based on the result are found some finding, the first is life style has significant influence to create buying decision through online shoppingand the second is perceived brand value has significant influence to create buying decisionthrough online shopping Keywords:Utilitarian Value, Hedonic, and Unplanned Purchase.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Nilai Utilitarian, Hedonic, dan Keputusan Pembelian yang Tidak Direncanakan.
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	FATMA ZAHARA
Date Deposited:	07 Aug 2019 01:19
Last Modified:	07 Aug 2019 01:19
URI:	http://eprints.ums.ac.id/id/eprint/75642

Actions (login required)

View Item