Pengaruh Persepsi Risiko Terhadap Sikap dan Minat Beli Secara Daring (Studi Pada Situs Shopee di Universitas Muhammadiyah Surakarta)

Fadhali, Alfi Fauziyah and , Dr. Rini Kuswati, S.E., M.Si (2019) Pengaruh Persepsi Risiko Terhadap Sikap dan Minat Beli Secara Daring (Studi Pada Situs Shopee di Universitas Muhammadiyah Surakarta). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to determine the influence of risk perceptions of buying attitudes and interests online (study on shopee sites at Muhammadiyah University Surakarta). The data were college using questionnaire or questionnaire instrument. In this study the researchs used the technique of non - probability Samp ling. While the sampling technique using purposive sampling method to 100 active students at the Muhammadiyah University of Surakarta who know about Shopee sites. Analysis of the data obtained in the form of quantitative analysis. Quantitative analysis inc ludes validity and realibility test, classic assumption test, multiple linear regression, t test, goodness of fit test, and determination coefficient test (R 2 ). The result of the study indicate that product risk variables have a negative and significant ef fect on attitudes to online purchases. Whereas financial risk, social risk, security and privacy risk, and time risk do not affect the attitude of online purchases. While the attitude on online purchases has a positive and significant effect toward online purchase intention . Keywords : Perceived Risk, Attitude, Purchase Intention

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Persepsi Risiko, Sikap, Minat Beli
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	ALFI FAUZIYAH FADHALI
Date Deposited:	06 Aug 2019 08:18
Last Modified:	06 Aug 2019 08:18
URI:	http://eprints.ums.ac.id/id/eprint/75611

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