Analisis Pengaruh Kualitas Produk, Kualitas Pelayanan, dan Nilai Pelanggan terhadap Loyalitas Pelanggan di Ella Skin Care Surakarta

Atlanti, Hindun Tri and , Drs Ma'ruf, M. M (2019) Analisis Pengaruh Kualitas Produk, Kualitas Pelayanan, dan Nilai Pelanggan terhadap Loyalitas Pelanggan di Ella Skin Care Surakarta. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The purpose of this study was to influence of product quality, service quality, and customer value for customer loyalty in Surakarta Ella Skin Care. This type of research is quantitative research with descriptive methods with survey research. The technique of collecting data through a questionnaire with a likert scale. The sample used in this study is 100 respondents from customers of Ella Skin Care Surakarta, the technique used to take samples is purposive sampling. The method used for data analysis is validity test, reliability test, classic assumption test, and hypothesis test. The results of the t-test analysis show that product quality variables partially have a positive and significant effect on customer loyalty, the service quality variable partially has a positive and significant effect on customer loyalty, and the customer value variable partially has a positive and significant effect on customer loyalty. Then the results of the f-test analysis prove that the variables of product quality, service quality, and customer value simultaneously have a positive and significant effect on customer loyalty.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Product Quality, Service Quality, Customer Value, And Customer Loyalty
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	HINDUN TRI ATLANTI
Date Deposited:	18 Jul 2019 01:51
Last Modified:	22 Jul 2019 02:38
URI:	http://eprints.ums.ac.id/id/eprint/74359

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