Keputusan Pembelian E-Commerce Ditinjau Dari Kepercayaan, Iklan dan Persepsi Resiko Pada Mahasiswa Pendidikan Akuntansi Angkatan 2015 Universitas Muhammadiyah Surakarta

Mujahidah, Iin Kurnia and , Drs. Djoko Suwandi, SE., M.Pd. (2019) Keputusan Pembelian E-Commerce Ditinjau Dari Kepercayaan, Iklan dan Persepsi Resiko Pada Mahasiswa Pendidikan Akuntansi Angkatan 2015 Universitas Muhammadiyah Surakarta. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The purpose of this study was to determine the effect of (1) trust in e-commerce purchasing decisions, (2) advertising on e-commerce purchasing decisions, (3) risk perceptions of e-commerce purchasing decisions. This study uses associative causal quantitative methods. The population in this study were 2015 Accounting Education students of Muhammadiyah University of Surakarta, totaling 229 students who were then taken by 70 students as samples. The sampling technique uses the Simple Random Sampling technique, where sampling is simple. Data was collected by questionnaire method. The questionnaire method is used to collect data on E-commerce Purchase Decision variables, Trust, Advertisements and Risk Perceptions. Data analysis techniques for hypotheses using the F test, t test, R2 test and relative and effective contributions. The conclusions of this study are: (1) Trust has a significant effect on e-commerce purchasing decisions. This is evident from the results of the t test obtained thitung = 4.813> t table = 1.996 and a significant value <0.05, which is 0.013 with a relative contribution of 41.32% and an effective contribution of 20.5%. (2) Advertising has a significant positive effect on e-commerce purchasing decisions. This is evident from the results of the t test obtained thitung = 3.175> t table = 1.977 and a significant value <0.05, which is 0.001 with a relative contribution of 26.08% and an effective contribution of 12.8%. (3) Risk Perception has a significant positive effect on e-commerce purchasing decisions. From these calculations the results obtained from thitung = 3.681> t table = 1.996, with a relative contribution of 32.60% and an effective contribution of 16.4% Risk Perception significantly positive effect on e-commerce purchasing decisions. (4) Trust, advertising and risk perception together have a significant effect on e-commerce purchasing decisions. This is evident from the results of the F test obtained Fcount = 21.792> Ftable = 2.74. The coefficient of determination test results obtained R2 = 0.498 means that 49.8% of e-commerce purchasing decisions are influenced by Trust, Advertising and Risk Perception. The remaining 50.2% is explained by other variables not examined.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Keputusan Pembelian e-commerce, Kepercayaan, Iklan, Persepsi Resiko
Subjects:	H Social Sciences > HC Economic History and Conditions
Divisions:	Fakultas Keguruan dan Ilmu Pendidikan > Pendidikan Akuntansi
Depositing User:	IIN KURNIA MUJAHIDAH
Date Deposited:	21 Jun 2019 02:43
Last Modified:	21 Jun 2019 02:43
URI:	http://eprints.ums.ac.id/id/eprint/73818

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