Analisis Pengaruh Atribut Produk Terhadap Keputusan Pembelian Laptop (Studi Empiris Mahasiswa Universitas Muhammadiyah Surakarta)

Islamey, Zulhazmi Alem and , Kussudyarsana, S.E., M.Si., Ph.D. (2019) Analisis Pengaruh Atribut Produk Terhadap Keputusan Pembelian Laptop (Studi Empiris Mahasiswa Universitas Muhammadiyah Surakarta). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to determine the effect of product attributes on laptop purchase decisions with empirical studies of Surakarta Muhammadiyah University students. This type of research is survey research using a questionnaire as an instrument. The population in this study were students of Surakarta Muhammadiyah University. The sampling technique used purposive sampling with a total sample of 100 respondents. Data was collected by questionnaires that had been tested for validity and reliability. The data analysis technique used is multiple linear regression. The results of this study indicate that there is a positive and significant brand of purchasing decisions, there is a positive but insignificant influence on purchasing decisions, there is a positive and significant effect of the design on purchasing decisions.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	brand, features, design, purchase decision
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	ZULHAZMI ALEM ISLAMEY
Date Deposited:	16 May 2019 07:34
Last Modified:	16 May 2019 07:34
URI:	http://eprints.ums.ac.id/id/eprint/73275

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