Hubungan Antara Kecerdasan Emosi Dengan Pembelian Impulsif Pada Ibu Rumah Tangga

Amin, Burhannudin and -, Dra. Partini M.Si, Psikolog (2019) Hubungan Antara Kecerdasan Emosi Dengan Pembelian Impulsif Pada Ibu Rumah Tangga. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

Abstract The purpose of this research is to find out the relationship between emotional intelligence with impulsive buying. Subjects in this study were housewife at Kebonan Surakarta City with criteria women aged 18-40 years, marital status married, and work status as housewife. The sampling technique in this study uses purposive sampling. This study uses a quantitative approach. The data collection tool used in this study is the scale of emotional intelligence and impulsive buying. Data analysis using Pearson product moment correlation technique. The results showed that the correlation coefficient (rxy) = -0.288 with (sig.) = 0,021 (p <0.05) which means that there is a significant negative relationship between emotional intelligence and impulsive buying. Negative relationships in this study indicate that the higher emotional intelligence received, the lower impulsive buying. On the contrary, the more emotional intelligence is received, the higher impulsive buying. Effective contribution to emotional intelligence for impulsive buying of 8,3%. Keywords: Emotional Intelligence, Impulsive Buying

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Keywords: Emotional Intelligence, Impulsive Buying
Subjects:	B Philosophy. Psychology. Religion > BF Psychology
Divisions:	Fakultas Psikologi > Psikologi
Depositing User:	BURHANNUDIN AMIN
Date Deposited:	15 Feb 2019 03:14
Last Modified:	15 Feb 2019 03:15
URI:	http://eprints.ums.ac.id/id/eprint/71479

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