Mukti, Gandi Jati Teja and , Dr. Edy Purwo Saputro, S.E.,M.Si (2019) Pengaruh Penggunaan Celebrity Endorser dalam Iklan terhadap Brand Image Motor Yamaha di Komunitas Yamaha R15 Soloraya. Skripsi thesis, Universitas Muhammadiyah Surakarta.
![[img]](http://eprints.ums.ac.id/style/images/fileicons/application_pdf.png) |
PDF (Naskah Publikasi)
NASKAH PUBLIKASI-15.pdf Download (670kB) |
|
PDF (Pernyataan Publikasi)
PERNYATAAN PUBLIKASI.pdf Restricted to Repository staff only Download (169kB) | Request a copy |
Abstract
The formation of an image on a brand is an effort that must be made to build a good image in the community, because in a good image in the eyes of consumers will create effective communication between products and consumers. This study aims to see how the influence of Celebrity Endorser in forming Brand Image. This research was carried out in Surakarta especially in the Soloraya Yamaha R15 Community. The sampling technique uses a quantitative descriptive method using research instruments, namely questionnaires with a sample of 50 people, the determination of respondents using Slovin formula with an error tolerance of 5%. After the t test is calculated using the SPSS 21.00 program, based on the results of data analysis, the results of the tcount test are 5.446 and sig. 0,000 and significance (p) = 0,000; (p <0.05). This shows that there is an effect of using Celebrity Endorser on Brand Image. The higher the use of Celebrity Endorser, the higher the Brand Image tendency for a company.
| Item Type: | Karya ilmiah (Skripsi) |
|---|---|
| Uncontrolled Keywords: | celebrity endorser, brand image, yamaha |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Fakultas Ilmu Komunikasi dan Informatika > Ilmu Komunikasi |
| Depositing User: | GANDI JATI TEJA MUKTI |
| Date Deposited: | 21 Jan 2019 03:54 |
| Last Modified: | 21 Jan 2019 03:54 |
| URI: | http://eprints.ums.ac.id/id/eprint/69987 |
Actions (login required)
 |
View Item |
